It all started a very long time ago. In around 1940, Jan Zeelenberg’s father (also called Jan) had a gardening business on Monsterseweg. Eventually, Jan, the son, took over the entire business and started growing tomatoes, as well as radishes, lettuce, and endive. In 2003, Jan’s son, John Zeelenberg, joined the company and the business switched to pot plants. On 1 January 2020, John Zeelenberg took over the company from his father.